|
So what can consistent, great communications do for
your organization?
... Increase Word-of-Mouth
Referrals
... Cement
Relationships & Build Loyalty
... Spur Repeat
Business and New Sales
... Promote New or
Existing Products & Services
... Effectively
Follow-up with Prospects
... Communicate News
& Events Efficiently
... Create
"Added-Value" to your relationships |
.
The question is not really whether or not regular
communication is a good idea, the question is how do you accomplish
it? Do you send a newsletter? Emails? Postcards? Or do you try to
visit and/or call thousands of people all the time? Is that
even possible? What is the best use of your time?
For many businesses and organizations, a newsletter is a very effective
communications tool. Newsletters offer your readers "added value" and allow you to
stay in regular contact with hundreds or even many thousands of people with very little effort or cost per
name. (Our newsletter service averages under $1 each including printing,
labeling, and postage!) Newsletters allow you
to spotlight your different products and services and pass along
personalized messages thanking your readers for their
loyalty and referrals - thus encouraging both!
Newsletters also make a
great handout when making personal sales visits because they give you
the perfect "excuse" for stopping by on a regular basis; "I
just wanted to drop off our latest issue!" And as a
conversation starter, newsletters can't be beat; "Did you enjoy
that joke about ... , Did you read that article about ... , Did you see our
special promotion about ... " Newsletters give you an easy way to steer
someone's attention and initiate those important conversations.
.
Some other Newsletter benefits:
.
Newsletters help project a “BIG
COMPANY” image.
Newsletters help build customer confidence in
your business. After all, a small, struggling company wouldn’t have the resources, time, or talent, to produce their own
newsletter … or could they?
Newsletters are a PROVEN
marketing strategy.
Newsletters are utilized by thousands of successful companies
in nearly every industry. Why? Because they work! Ask any marketing guru,
or do a little research yourself and you’ll find countless articles
written about the benefits of marketing with newsletters. Newsletters Work! Just ask any business owner who uses one.
Company Newsletters can help you
EDUCATE your readers.
Keeping your customers and clients informed
with news and tips related to your industry is a great way to establish
yourself as an expert in your field. Plus an informative and
entertaining newsletter provides added
value to their relationship with your firm at very little cost to
you.
Company Newsletters help you
build that "Personal" Touch.
By spotlighting employees, introducing new hires, and
including your own personal thoughts from time to time, you give your
readers an opportunity to get to know YOU and your staff! This helps to
enhance your relationships with all those people who are so important to
your business and this builds loyalty. Company newsletters are also a great way to
regularly say, “Thanks for your business!” and “We appreciate your
referrals!” and "We're thinking about YOU!"
Newsletters can help you
MAXIMIZE your referral business.
Someone has to be thinking about you to use or refer your
services—don’t they?—so why not have a system in place to remind
them on a regular basis! With a company newsletter, you can easily and
inexpensively stay in regular contact with hundreds (or even thousands)
of key people and maximize the number of word-of-mouth referrals
you receive from your customer base. There's no easier or better way to
keep everyone thinking about your business on a regular basis!
Newsletters can help you
SOFT-SELL
additional services.
Newsletters allow you to spotlight different products and
services in every issue. This way, you can guide every customer and
prospect you have through the full range of what your business can do
for them. After all, nothing's worse than losing a sale because “I didn’t
know you did that, too! If only I’d known, I would have called you guys
for that!”
Newsletters are a great way to
FOLLOW-UP with sales leads.
Newsletters are a great way to stay in regular contact with
all those prospects you come across who might not be ready to buy
just yet (prospects, referral sources, etc.). Newsletters allow you to keep
in touch without the hassles, expense, and intrusion of
endless sales calls and visits. Plus, a newsletter is an easy
conversation starter—simply refer to something in the current or a
past issue.
Newsletters help SET YOU APART
from your competition.
By offering an entertaining and informative company
newsletter, you will stand out from your competitors. After all,
you are offering your clients a little something extra
that your competitors (probably) do not. And you know that it’s the
little things that can make a BIG difference.
Top of Page
Drop us a note on our FREE
Samples Page to receive additional information.
|